Yttra helps companies and organizations to describe and communicate the environmental and sustainability performance of their activities, goods and services in a credible way.
We achieve this together with our clients by
- creating long-term business benefits through a well-founded environmental and sustainability work,
- developing brands by listening and identifying the opportunities in the client’s business,
- establishing strategies for communicating environmental and sustainability issues.
Yttra offers assistance in the form of project management, investigations and advice in the fields of consumer policy, environmental and sustainability issues. Dialogue, stakeholder involvement and experience are key watchwords in our work.
Yttra establishes the basis for sustainable brands.
Yttra was founded in 2003 by Lars Jonsson. Lars has worked with environmental and sustainabillity communication to consumers and business-to-business for more than 20 years. He has worked with the Swedish Consumer Agency (a governmental authority) on issues concerning the relationship between consumption and environment and has been head of Food & Environment at the Swedish Consumers’ Association. He has also spent several years in the coordination of Swedish industry, agencies and organizations participating in international standardisation work, developing international codes of conduct. Particularly in the areas of greenhouse gas emissions reporting, life cycle assessment (LCA), environmental labels and declarations, ”green marketing”, environmental management and energy management.
Lars has a profound experience and skills in the application of the ISO 14000 series of standards and is a board member of the Swedish Environmental Management Council. The Swedish Environmental Management Council (SEMCo) is the Swedish government’s expert body on sustainable procurement. SEMCo provides support to the public, business and third sector in the following areas: SEMCo’s product-specific criteria for sustainable procurement; the EU Eco-Management and Audit Scheme (EMAS); Environmental Product Declarations (EPD).
Lars Jonsson has worked on a large number of projects related to sustainability and communication, carried out several investigations, coordinated research and attitude surveys and participated in and led a large number of expert and working groups at both national and international level.
We help our customers
to avoid greenwashing.
Lars has also conducted investigative missions for the Swedish Government on the interlinking of national environmental and consumer policy and has a well-founded experience in strategic development, communications efforts and media relations. He has been author and editor of several books on consumer, environmental and food issues and environmental marketing and labeling. Lars is also frequently employed as trainer and lecturer in ”green marketing”.
Lars’ educational background is in environmental sciences, physical geography, environmental management, pedagogics and brand strategy.
Lars Jonsson is a "GRI Certified Practitioner" on sustainability reporting (License ).
Fast Facts about Yttra:
- Founded in 2003,
- Owned and operated by Lars Jonsson,
- Working nationally and internationally through informal partner networks,
- Office based in Stockholm and Östersund, Sweden
- Phone: +46 (0)8-559 22 539, +46 (0)70-695 34 05.
- E-mail:
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Swedish to English dictionary:
yttra mouth, remark, speak, talk, utter, verbalize, say, express an opinion
